A Guide to Retail & Shop Signs
Why Are Shop Signs Important?
Once inside, it’s crucial that customers are able to navigate their way through your shop and locate their desired products. This can be achieved by using strategically placed directional signs. Moreover, they will then need to be sufficiently motivated to make a purchase, for which a combination of display signs and point of sale signage can help to sway their decision.
Although they’re not as fun as promotional, store signage, it’s incredibly important that your shop displays clear safety signs. Not only is it essential that your customers are aware of evacuation procedures in the event of an emergency, but your workforce should be reminded of their duties. Additionally, displaying clear security signs that show your internal surveillance practices will deter both the public and staff members from committing crimes.
Essential Types of Shop Signs
We offer a range of signage solutions, helping retailers to advertise, increase efficiency and keep stakeholders safe.
Things To Consider When Creating Shop Signs
No matter whether you’re looking to install an individual sign or a complex series, all of your customer-facing signage should follow the same brand guidelines. By establishing consistent colours, fonts, and tones of voice, customers are much more likely to remember your brand, making future marketing campaigns more effective.
Make Sure Indoor Signage Stands Out
The inside of a store is usually a crowded space, by both products and customers browsing. This means that visibility can quite often be obscured and relatively poor. To utilise signage as a method of promoting your ranges, services, and offers, it needs to be easily seen. Bright colours, clear images and larger, thicker text are fantastic methods of achieving this, whilst the messaging displayed should be to-the-point so they can be digested in seconds.
Keep Information Short and Sweet
As the average time spent looking at a sign is between 1.5 and 3 seconds, you’ll need to ensure that any message’s purpose is immediately clear. All headlines should be as short as possible (just a couple of words, if possible) and, if you want to include further information, make sure that this is concise and not overly wordy. Images are also a fantastic method of conveying details, providing they’re relevant.
Use Materials That Meet the Requirements
Depending on the location of the sign and the intended lifespan, it’s essential that the correct materials are utilised. If, for example, you require an externally-placed fascia sign that’s going to be used for some time, aluminium composite panels are a fantastic option due to their durability. Alternatively, if you’re looking for point of sale signage promoting a limited-time offer, vinyl wrap (for walls and floors) or foamex will do the trick without being too expensive.
Why Work With Elevate Signs To Create Shop Signs?
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