A Guide to Retail & Shop Signs

If your business operates within the retail industry, having the correct signage in place can play a huge role in ensuring performance levels are optimal. This guide will help you to understand exactly why they're important, which sign types should be utilised,  and some tips and tricks for making sure signage works well.GET A QUOTE

Why Are Shop Signs Important?

As high streets tend to be crowded environments, full of businesses offering similar services, displaying effective shop-front signs helps to gain a competitive edge. By utilising clear fascia signage, window graphics, and pavement signs, potential customers are able to gain an understanding of your offerings, promotions, and any unique selling points. This, therefore, increases the likelihood of customers entering your store.

Once inside, it’s crucial that customers are able to navigate their way through your shop and locate their desired products. This can be achieved by using strategically placed directional signs. Moreover, they will then need to be sufficiently motivated to make a purchase, for which a combination of display signs and point of sale signage can help to sway their decision.

Although they’re not as fun as promotional, store signage, it’s incredibly important that your shop displays clear safety signs. Not only is it essential that your customers are aware of evacuation procedures in the event of an emergency, but your workforce should be reminded of their duties. Additionally, displaying clear security signs that show your internal surveillance practices will deter both the public and staff members from committing crimes.

Essential Types of Shop Signs

We offer a range of signage solutions, helping retailers to advertise, increase efficiency and keep stakeholders safe.

Directional & Wayfinding Signage

Make sure your customers are able to navigate your store and locate the desired department with directional and wayfinding signage.

Display Signage

Cost-effectively promote key messages, offers, and services by installing attractive, clear display signage in your store.

Fascia Signage

Make sure your customers are able to locate your premises, know which services you offer, and can get in touch with fascia signage.

Floor Graphics

Often under-utilised, floor graphics are a cheap yet fantastic method of conveying key information to your customers.

Point of Sale Signage

Essential for increasing product awareness and delivering an uplift in sales performance, point of sale signage is useful for a plethora of reasons.

Retail Signage

Primarily used to increase consumer awareness, drive footfall into stores, and to deliver an uplift in sales, retail signage is versatile and cost-effective.

Safety Signage

Perfect for ensuring instructions are clearly visible and can be followed, safety signage helps to protect both your customers and workers.

Security Signage

Extremely versatile and a great way of displaying key information, monolith and totem signage are available in many materials and sizes.

Shop-Front Signage

Used in all business types and across all industries, post-mounted signage is an extremely cost-effective, durable, and flexible form of sign.

Things To Consider When Creating Shop Signs

Keep Your Branding Consistent

No matter whether you’re looking to install an individual sign or a complex series, all of your customer-facing signage should follow the same brand guidelines. By establishing consistent colours, fonts, and tones of voice, customers are much more likely to remember your brand, making future marketing campaigns more effective.

Make Sure Indoor Signage Stands Out

The inside of a store is usually a crowded space, by both products and customers browsing. This means that visibility can quite often be obscured and relatively poor. To utilise signage as a method of promoting your ranges, services, and offers, it needs to be easily seen. Bright colours, clear images and larger, thicker text are fantastic methods of achieving this, whilst the messaging displayed should be to-the-point so they can be digested in seconds.

Keep Information Short and Sweet

As the average time spent looking at a sign is between 1.5 and 3 seconds, you’ll need to ensure that any message’s purpose is immediately clear. All headlines should be as short as possible (just a couple of words, if possible) and, if you want to include further information, make sure that this is concise and not overly wordy. Images are also a fantastic method of conveying details, providing they’re relevant.

Use Materials That Meet the Requirements

Depending on the location of the sign and the intended lifespan, it’s essential that the correct materials are utilised. If, for example, you require an externally-placed fascia sign that’s going to be used for some time, aluminium composite panels are a fantastic option due to their durability. Alternatively, if you’re looking for point of sale signage promoting a limited-time offer, vinyl wrap (for walls and floors) or foamex will do the trick without being too expensive.

Why Work With Elevate Signs To Create Shop Signs?

40 Years of Signage Experience

Working in the signage industry for more than four decades means we know everything about it. You're in safe hands with us.

Cost-Effective Solutions

As we manufacture signage and graphics internally, using the latest technologies, we're able to pass these cost-savings on to you.

Design & Installation Services

Not only do we make your signage, but we offer design and installation to those that require a little assistance in these areas.

We'll Manage Your Project

From individual outlets to national chains, we've worked with a huge variety of companies and know what it takes to get the job done effectively.

A Modern Approach To Signage

We make sure that we keep up with the latest industry news, trends and services so we're able to ensure you benefit from new tricks and techniques.

We Tailor Our Service To You

No matter which signage service you require, we work flexibly with you. Need out-of-hours installation, for example? Not a problem.